At the Sharjah International Book Fair 2024, we had the privilege of designing and executing three distinct stands, each tailored to a unique concept
Assouline: Celebrating Sharjah’s rich cultural heritage, the stand showcased the unveiling of Mleiha book, a collaboration between Shurooq and luxury publishing house Assouline.
UAE BBY: The stand highlighted the rebranding of the Etisalat Award for Arabic Children’s Literature, supporting young readers and promoting youth literature.
House of Wisdom: In line with this year’s guest of honor, Morocco, the stand celebrated Fatima Al Fihriya, founder of the world’s first university, Al Qarawiyyin. Visitors explored rare, over-a-thousand-year-old manuscripts and enjoyed an immersive VR tour of Al-Qarawiyyin Mosque and University.
